LLM costs are the new cloud costs. As AI becomes central to products, managing these costs becomes a critical engineering discipline. This guide covers everything you need to know.
The State of LLM Costs in 2026
The LLM market has matured significantly:
- Prices have dropped 90% since GPT-4 launched (adjusted for capability)
- 7+ major providers compete on price and performance
- Budget models now rival 2024's frontier models in quality
- Specialized models offer better price/performance for specific tasks
Cost Fundamentals
Understanding Token Pricing
Most LLMs charge per token, with different rates for input and output:
- Input tokens: Text you send (prompts, context, examples)
- Output tokens: Text the model generates
- Ratio: Output typically costs 3-10x more than input
2026 Pricing Overview
| Model | Input/1M | Output/1M | Best For |
|---|---|---|---|
| GPT-5.2 | $1.75 | $14.00 | General excellence |
| Claude Opus 4.5 | $5.00 | $25.00 | Complex reasoning |
| Gemini 3.0 Pro | $2.00 | $12.00 | Long context (2M) |
| DeepSeek V3.2 | $0.27 | $1.10 | Budget quality |
| GPT-5-mini | $0.30 | $1.00 | High volume |
Optimization Strategies
1. Model Selection
The biggest lever for cost reduction is choosing the right model. Consider:
- Task complexity: Simple tasks don't need frontier models
- Quality requirements: Internal tools vs customer-facing
- Latency needs: Fast models often cost less
- Volume: High volume justifies investment in optimization
2. Prompt Engineering
Efficient prompts reduce both input and output costs:
- Be concise: Remove unnecessary context
- Use examples sparingly: 1-2 examples often suffice
- Specify output format: Prevent verbose responses
- Set length limits: "Respond in under 100 words"
3. Caching Strategies
Don't recompute what you can cache:
- Prompt caching: Cache system prompts and context
- Response caching: Cache identical requests
- Embedding caching: Don't re-embed unchanged content
4. Model Routing
Route requests to the cheapest capable model:
- Classify request complexity (use cheap model)
- Route simple requests to budget models
- Route complex requests to frontier models
- Fall back gracefully on failures
5. Batch Processing
Many providers offer discounts for batch/async requests:
- OpenAI Batch API: 50% discount
- Anthropic: Volume discounts available
- Google: Batch pricing for Vertex AI
Provider-by-Provider Tips
OpenAI
- Use GPT-5-mini for high-volume, simple tasks
- Enable prompt caching for repeated context
- Consider Batch API for non-urgent workloads
- Use o3-mini instead of o3 when possible
Anthropic
- Haiku 4.5 is excellent value for quality
- 200K context included - no extra charge
- Prompt caching available for Claude
- Consider Opus only for truly complex tasks
- Best for long-context workloads (2M tokens)
- Gemini Flash is extremely cost-effective
- No extra charge for context length
- Strong multimodal at competitive prices
DeepSeek
- Best value in the market for quality
- R1 competitive with o1 at fraction of cost
- Great for batch processing
- Consider for internal/non-customer workloads
Tracking and Continuous Optimization
Cost optimization is ongoing, not one-time. You need:
- Cost attribution: Know which features cost what
- Anomaly detection: Catch cost spikes early
- A/B testing: Measure quality vs cost trade-offs
- Regular audits: Review as models and prices change
Automate Your LLM Cost Tracking
Burnwise provides feature-level cost attribution, anomaly alerts, and optimization recommendations. One-line SDK integration.
Start Free TrialBuilding a Cost-Conscious Culture
The most successful teams:
- Make costs visible to developers (not just finance)
- Set budgets per feature/team
- Review costs in sprint retrospectives
- Celebrate cost wins alongside feature wins
Conclusion
LLM cost optimization is now a core engineering skill. The techniques aren't complex, but they require:
- Visibility into current spending
- Understanding of pricing models
- Willingness to experiment with models
- Ongoing measurement and iteration
Start with model selection and tracking. Those two alone can cut costs by 40%+ for most teams.